Now you have a restaurant business and you want to get the word out? There are several ways you can do that, but I have to start by stating that Take-out menu printing is the stepping stone to all the other strategies. As a matter of fact, they are a great way of raising your business’s profile. They are also a critical part of any campaign that works well to encourage repeat buyers.
Another thing that most hotel and restaurant owners don’t know is that take-out menu printing can be included in the delivery bags. Take-out menus can as well be kept on the racks in your reception.
Take-out menu printing is the best tool when you want to scale your restaurant business in almost all dimensions. However, to start on this, you have to partner with a very involving service provider. You should look for a cheap trifold brochure printing for all your restaurant marketing ambitions.
The good thing is that print-out menus can be ordered in different sizes. They can be ordered in sizes ranging from 5.5’’X8.5’’ which is particularly the size of a brochure or 11’’X25.5 which is more than the size of two magazine pages wide. What makes the difference, in this case, is the space you need to advertise all your provisions.
To make it work for you, you have a couple of folding options. Some of the fold options include half fold, trifold, roll fold and accordion fold which comes with the option for scoring which improves the professional look.
Additionally, all the take-out menus are printed according to your preferences and the choice of quality of service and the quality of the papers and the cardstocks. They can be printed in vibrant full colors to make your food photos more visible and high quality.
You can as well opt for matte and gloss coating. This is especially if you need additional protection which follows in case you put the menus inside steaming delivery bags. Take-out menus are not only for restaurants but can as well be a good option for any other type of business that is service oriented. It is also very easy to make your take-out menus using already available templates for layout guidelines which can simplify the work with folding and any other thing that follows.
If you own a restaurant business or any other service oriented business, then am sure you are hungry for more profits. Consequently, you should try take-out menu printing which can add directly to your monthly earnings. They are very cost effective and also potentially profitable investments that a restaurant or a service business can opt for.
I bet you can agree with me that a menu is always overlooked as a form of marketing. There are very few businesses that pay more emphasis on this. It can be really frustrating going for expensive and sophisticated methods of marketing and down look at some of the best and the most affordable methods of marketing.
As a matter of fact, the more you can convince customers to try the more they will come back for more. It follows that the more dishes they will like from your menus and the more profits the business will make. I don’t think there are any reasons why menus shouldn’t follow your business closely as a marketing tool.
Benefits of Take-out menu printing
They reach your clients directly
One and the main benefits of distributing take-out menus to potential customers in your area is that they reach your target audience directly. They also come closely to meeting all your marketing ambitions. One thing that most people don’t know is that take-out menus are very critical especially in convincing people within your catchment area to come and try your recipes.
They form one of the easiest strategies of reaching your potential customers directly. In some of the situations, they can be distributed by distribution companies and in some other experts, they can be distributed by your marketing team. They can be delivered door to door all on their own.
However, when you are opting for this, you have to ensure that your print out menus use high quality waterproof materials to make sure they are not destroyed along the way. Although you can use delivery companies, one of the most cost effective methods of distributing menus is to organize your team for that purpose.
Economical alternative
As I had already stated, there are several other ways of marketing your restaurant business. However, most of these options are very expensive and sometimes out of reach of startups. What am trying to mean is that they can be really a good alternative especially if you are starting. They just involve a very shallow investment of designing and printing menus and later organizing your team to deliver them. The most economical alternative in this case is to arrange a marketing day with your team and deliver these menus door to door.
What to know to make the most out of your take-out menus
Clear branding
Clear branding is at the core of every successful business. This includes your businesses’ name, location, hours of operations, auxiliary services and deliverability.
A graphic designer
Ensure that you are working with a designer to type set your menu. This helps to make your take out menus to appear classically designed and at the same time stand out above the rest.
Group your products
When you are doing this, you have to categorize your services and products to make it clear on the eyes of the recipient. This is a good way of increasing the sales.
Add color
Colors make a huge influence especially when you want your menus to look good and shout. What this means is that you have to add colors to your logos, group headings and to your contact details.
Don’t forget the back
The back of your take-out menus is also very critical and for this case, you shouldn’t forget it. It should as well contain helpful information.